Digital Marketing

The marketing tools You need today

Objective

Learn the latest communications technologies that support today’s marketing technologies, including social media functionalities, community management techniques and brand-building referencing. Students need at least one year in marketing or marketing studies.

Method

The program includes presentations, assignments and lectures by professionals. The goal is to understand and implement e-marketing strategies using digital tools to enhance brand recognition.

The program covers social networks, search engine optimization, data management software and analytics. Integrated marketing communications or IMC fundamentals are essential to create a strong brand for both online and onsite stores and companies.

Digital Marketing Program – 227 hours

  • Social Media Management, Search Engine Marketing
  • Mobile Marketing Communication Strategies
  • Omnichannel Marketing
  • Data visualization
  • Analytics

Equipment

The school will provide laptops for use in the classroom but students may bring their own laptop

Equipment specifications minima

PC 14”, Intel Core i7, 16GB, 512GB
NVIDIA Quadro P500 Graphics Card (2GB)
MacBook Pro, Intel Core i7, 2.8 GHz

ThinkPad P52s Specifications

2.2 GHz Intel Core i7, 16GB, 512GB
Integrated Intel Iris Pro Graphics